Landing on a brand position Samsung thought it could own, we explored what sophistication might look like on its website - for its flagship Galaxy S6 Edge phone. And for other products within the One Samsung lineup.

BRAND NARRATIVE, WEB HERO COPY/IMAGES

 

 

Brand Narrative

People want simplicity in their devices.

And connectivity. To the web and to each other.

 

So we’re bringing sophisticated technology

to life through five channels:

 

Fresh

Devices that can effortlessly deliver the latest content on the platform du jour.

 

Colorful

Beautiful designs and displays that showcase the stunning richness that surrounds us.

 

Real

The smart-working tools to manage your life in the real world, in realtime.

 

Organic

Curves inspired by nature, technology grown from actual needs – and ever evolving.

 

Curious

We reward users as they explore, delighting them with unexpected refinement.

 

 

 

 

 

 

 

Website Hero Copy and Images

Copywriting: Harvey Kaner

Lifestyle imagery: Alistair Taylor-Young

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Samsung
Edmunds creative by Harvey Kaner

Edmunds

video, social, print, event

Fruit Vines

TV, mobile

CapitalSource Bank

on-site comms, print, activation

Samsung

brand narrative, web

Stadium Eats

app/website UX copy

Playworks

video, mobile/web UX copy, ambient

Illumination_Foundation_thumbnail-new.pn

Phelps

on-site comms, video, social

Harvey_HK_Logo_Black_OL_f.png

Sustainable Works
print, ambient, outdoor, social

Wells of Life

video, UX copy, brand, email, blog

Arts for LA

print, activation, mobile game

Tesla Model 3

print, ambient, social

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