Landing on a brand position Samsung thought it could own, we explored what sophistication might look like on its website — for its then-flagship Galaxy S6 Edge phone. And for other products in the Samsung lineup.
BRAND NARRATIVE, WEB HERO COPY/IMAGES
People want simplicity in their devices.
And connectivity. To the web and to each other.
So we’re bringing sophisticated technology
to life through five channels:
Devices that can effortlessly deliver the latest content on the platform du jour.
Beautiful designs and displays that showcase the stunning richness that surrounds us.
The smart-working tools to manage your life in the real world, in realtime.
Curves inspired by nature, technology grown from actual needs – and ever evolving.
We reward users as they explore, delighting them with unexpected refinement.
Website Hero Copy and Images
Copywriting: Harvey Kaner
Lifestyle imagery: Alistair Taylor-Young