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Landing on a brand position Samsung thought it could own, we explored what sophistication might look like on its website for its then-flagship Galaxy S6 Edge phone. And for other products in the Samsung lineup.

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BRAND NARRATIVE, WEB HERO COPY/IMAGES

 

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Brand Narrative

People want simplicity in their devices.

And connectivity. To the web and to each other.

 

So we’re bringing sophisticated technology

to life through five channels:

 

Fresh

Devices that can effortlessly deliver the latest content on the platform du jour.

 

Colorful

Beautiful designs and displays that showcase the stunning richness that surrounds us.

 

Real

The smart-working tools to manage your life in the real world, in realtime.

 

Organic

Curves inspired by nature, technology grown from actual needs – and ever evolving.

 

Curious

We reward users as they explore, delighting them with unexpected refinement.

 

 

 

 

 

 

 

Website Hero Copy and Images

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Copywriting: Harvey Kaner

Lifestyle imagery: Alistair Taylor-Young

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Samsung
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