Landing on a brand position Samsung thought it could own, we explored what sophistication might look like on its website — for its then-flagship Galaxy S6 Edge phone. And for other products in the Samsung lineup.
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BRAND NARRATIVE, WEB HERO COPY/IMAGES
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Brand Narrative
People want simplicity in their devices.
And connectivity. To the web and to each other.
So we’re bringing sophisticated technology
to life through five channels:
Fresh
Devices that can effortlessly deliver the latest content on the platform du jour.
Colorful
Beautiful designs and displays that showcase the stunning richness that surrounds us.
Real
The smart-working tools to manage your life in the real world, in realtime.
Organic
Curves inspired by nature, technology grown from actual needs – and ever evolving.
Curious
We reward users as they explore, delighting them with unexpected refinement.
Website Hero Copy and Images
Copywriting: Harvey Kaner
Lifestyle imagery: Alistair Taylor-Young
