Landing on a brand position Samsung thought it could own, we explored what sophistication might look like on its website for its then-flagship Galaxy S6 Edge phone. And for other products in the Samsung lineup.

BRAND NARRATIVE, WEB HERO COPY/IMAGES

 

 

Brand Narrative

People want simplicity in their devices.

And connectivity. To the web and to each other.

 

So we’re bringing sophisticated technology

to life through five channels:

 

Fresh

Devices that can effortlessly deliver the latest content on the platform du jour.

 

Colorful

Beautiful designs and displays that showcase the stunning richness that surrounds us.

 

Real

The smart-working tools to manage your life in the real world, in realtime.

 

Organic

Curves inspired by nature, technology grown from actual needs – and ever evolving.

 

Curious

We reward users as they explore, delighting them with unexpected refinement.

 

 

 

 

 

 

 

Website Hero Copy and Images

advertising creative talent
advertising creative talent
advertising creative talent
advertising creative talent
advertising creative talent
advertising creative talent
advertising creative talent
advertising creative talent
advertising creative talent
advertising creative talent

Copywriting: Harvey Kaner

Lifestyle imagery: Alistair Taylor-Young

Harvey_HK_Logo_Black_OL_f.png
Samsung