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Edmunds

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Car Shopping Made Easy v1

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Part of the massive U.S. retail auto industry valued at US$232B, Edmunds arms car shoppers with the info they need to buy smarter. And with the listings and resources that help them choose the car that's best for them.

These campaigns for the leading car research and shopping site showed car shoppers how easy it is to shop, buy and lease a car on Edmunds.

VIDEO, SOCIAL, PRINT, EVENT

 

B2C Videos

 

ONLINE LEASING ADS

Copywriting: Harvey Kaner

These next campaigns also got attention:
on social, in Automotive News - 
the industry's most-read publication, and on the Edmunds site.

 

SOCIAL, PRINT

Social Media Ads

Edmunds editors pen the best articles in the business, featured on the site and on social media pages. So we wanted images to cleverly convey what the articles were all about. Here are some for alternatives to the dreaded minivan, and below, about the glory of pickups.

Minivan hater article image - Audi Q7
Minivan hater article image - MBZ GLS
Minivan hater article image - Honda Pilot
Minivan hater article image - Tesla Model X

Creative Direction: Harvey Kaner / Benny Gee

Art Direction: Benny Gee

Copywriting: Harvey Kaner

Why trucks are awesome - gif1
Why trucks are awesome - gif2
Why trucks are awesome - image1
Why trucks are awesome - image2
Why trucks are awesome - image3

Creative Direction: Harvey Kaner / Angelina Altobano

Art Direction: Angelina Altobano

Copywriting: Harvey Kaner

Automotive News Print Ads

We created ads that stood out in the auto trade's top publication, and highlighted how our tools boosted dealer sales.

COVER WRAP AD

AD-AutoNews-FLAP_Tinder-cover_final-crop

INSIDE FLAP

AD-AutoNews-FLAP_Match-inside_1of2.png
AD-AutoNews-FLAP_Match-inside_2of2.png

Creative Direction: Harvey Kaner / Rachel Holmes

Art Direction: Rachel Holmes

Copywriting: Harvey Kaner

AD-AutoNews-CES_best_in_tech_final-cropp

Art Direction: Benny Gee

Copywriting: Harvey Kaner

Creative Direction: Harvey Kaner 

Art Direction: Rachel Holmes

Copywriting: Harvey Kaner

Art Direction: Benny Gee

Creative Direction: Harvey Kaner

Art Direction: Benny Gee

Copywriting: Harvey Kaner

Sponsorship Event Print Ads

Edmunds' dealer partners often sponsored local nonprofits. So we were asked us to show these orgs some love, too. This usually meant we got an ad in event programs.

Kids Helping Kids ad
YMCA golf day ad
Amazing Kids event ad

Art Direction: Angelina Altobano / Benny Gee

Copywriting: Harvey Kaner

Event Ad / Signage

These were for Auto Mobility, an event about tech, car selling and the future.

Automotive News - Edmunds Precision Search
Automotive News - Edmunds Precision Search

Creative Direction: Harvey Kaner

Art Direction: Benny Gee

Copywriting: Harvey Kaner

Harvey_HK_Logo_Black_OL_f.png
Harvey Kaner Edmunds Ad Facebook
Harvey Kaner Edmunds Ad Google homage