Edmunds

These campaigns for the leading car research and shopping site showed car shoppers how easy it is to shop, buy and lease a car on Edmunds.

​

VIDEO, SOCIAL, PRINT, EVENT

​

​

B2C Videos

ONLINE LEASING ADS

​

Copywriting: Harvey Kaner

These next campaigns also got attention:
on social, in Automotive News - the industry's most-read publication, and on the Edmunds site.

SOCIAL, PRINT

Social Media Ads

​

Edmunds editors pen the best articles in the business. We feature these on our site and social media pages. So we want their images to communicate cleverly what they're all about. Here are some for an article on alternatives to the dreaded minivan, and below, about the glory of pickups.

Creative Direction: Harvey Kaner / Benny Gee

Art Direction: Benny Gee

Copywriting: Harvey Kaner

Creative Direction: Harvey Kaner / Angelina Altobano

Art Direction: Angelina Altobano

Copywriting: Harvey Kaner

Automotive News Print Ads

​

We create ads that stand out in the auto trade's top pub, highlighting how our tools boost dealer sales.

COVER WRAP AD

INSIDE FLAP

Creative Direction: Harvey Kaner / Rachel Holmes

Art Direction: Rachel Holmes

Copywriting: Harvey Kaner

Art Direction: Benny Gee

Copywriting: Harvey Kaner

Creative Direction: Harvey Kaner 

Art Direction: Rachel Holmes

Copywriting: Harvey Kaner

Art Direction: Benny Gee

Creative Direction: Harvey Kaner

Art Direction: Benny Gee

Copywriting: Harvey Kaner

Sponsorship Event Print Ads

​

Edmunds' dealer partners often sponsor local nonprofits and ask us to show them some love, too. This usually means we get an ad in event programs.

Art Direction: Angelina Altobano / Benny Gee

Copywriting: Harvey Kaner

Event Ad / Signage

These were for Auto Mobility, an event about tech, car selling and the future.

Creative Direction: Harvey Kaner

Art Direction: Benny Gee

Copywriting: Harvey Kaner