The makers of Red Vines created delicious, new Fruit Vines. We created the "Fruit Vines bump." It's what you do to celebrate life's wondrous moments.

TELEVISION, MOBILE

 

National TV Spot

 

(AD/CW favorite version - rough cut w/o final animation)

Mobile

 

APP + DONGLE

Putting your schedule, GPS and other data together, your phone will reward you for tiny triumphs worthy of a virtual "bump." Like making it to the gym. Or getting to your yarnbombing lesson on time. Win a free bag by scoring enough bumps.

Spot a wiener dog? Drunken karaoke? Earn extra bumps by uploading to the Fruit Vines Facebook page with the tag #bumpme

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Creative director: Brad Gantt

Copywriter: Harvey Kaner

Art director: Armand Kerechuk

Director: Josh Miller, B-reel

Producer: Andrew Tucci

Fruit Vines (American Licorice)