The makers of Red Vines created delicious, new Fruit Vines. We created the "Fruit Vines bump." It's what you do to celebrate life's wondrous moments.
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TELEVISION, MOBILE
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National TV Spot
(Agency/Director's Cut)
Mobile
APP + DONGLE
Putting your schedule, GPS and other data together, your phone will reward you for tiny triumphs worthy of a virtual "bump." Like making it to the gym. Or getting to your yarnbombing lesson on time. Win a free bag by scoring enough bumps.

Spot a wiener dog? Drunken karaoke? Earn extra bumps by uploading to the Fruit Vines Facebook page with the tag #bumpme



Creative director: Brad Gantt
Copywriter: Harvey Kaner
Art director: Armand Kerechuk
Director: Josh Miller, B-reel
Producer: Andrew Tucci