The makers of Red Vines created delicious, new Fruit Vines. We created the "Fruit Vines bump." It's what you do to celebrate life's wondrous moments.
National TV Spot
(AD/CW favorite version - rough cut w/o final animation)
APP + DONGLE
Putting your schedule, GPS and other data together, your phone will reward you for tiny triumphs worthy of a virtual "bump." Like making it to the gym. Or getting to your yarnbombing lesson on time. Win a free bag by scoring enough bumps.
Spot a wiener dog? Drunken karaoke? Earn extra bumps by uploading to the Fruit Vines Facebook page with the tag #bumpme
Creative director: Brad Gantt
Copywriter: Harvey Kaner
Art director: Armand Kerechuk
Director: Josh Miller, B-reel
Producer: Andrew Tucci