The makers of Red Vines created delicious, new Fruit Vines. We created the "Fruit Vines bump." It's what you do to celebrate life's wondrous moments.

TELEVISION, MOBILE

 

National TV Spot

 

(Agency/Director's Cut)

Mobile

 

APP + DONGLE

Putting your schedule, GPS and other data together, your phone will reward you for tiny triumphs worthy of a virtual "bump." Like making it to the gym. Or getting to your yarnbombing lesson on time. Win a free bag by scoring enough bumps.

Spot a wiener dog? Drunken karaoke? Earn extra bumps by uploading to the Fruit Vines Facebook page with the tag #bumpme

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Creative director: Brad Gantt

Copywriter: Harvey Kaner

Art director: Armand Kerechuk

Director: Josh Miller, B-reel

Producer: Andrew Tucci

Fruit Vines (American Licorice)
Edmunds creative by Harvey Kaner

Edmunds

video, social, print, event

Fruit Vines

TV, mobile

CapitalSource Bank

on-site comms, print, activation

Samsung

brand narrative, web

Stadium Eats

app/website UX copy

Playworks

video, mobile/web UX copy, ambient

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Phelps

on-site comms, video, social

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Sustainable Works
print, ambient, outdoor, social

Wells of Life

video, UX copy, brand, email, blog

Arts for LA

print, activation, mobile game

Tesla Model 3

print, ambient, social

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