The makers of Red Vines created delicious, new Fruit Vines. We created the "Fruit Vines bump." It's what you do to celebrate life's wondrous moments.

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TELEVISION, MOBILE

 

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National TV Spot

 

(Agency/Director's Cut)

Mobile

 

APP + DONGLE

Putting your schedule, GPS and other data together, your phone will reward you for tiny triumphs worthy of a virtual "bump." Like making it to the gym. Or getting to your yarnbombing lesson on time. Win a free bag by scoring enough bumps.

Spot a wiener dog? Drunken karaoke? Earn extra bumps by uploading to the Fruit Vines Facebook page with the tag #bumpme

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Creative director: Brad Gantt

Copywriter: Harvey Kaner

Art director: Armand Kerechuk

Director: Josh Miller, B-reel

Producer: Andrew Tucci

Fruit Vines (American Licorice)
Edmunds creative by Harvey Kaner

Edmunds

video, social, print, event

Fruit Vines

TV, mobile

Sustainable Works
print, ambient, outdoor, social

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Samsung

brand narrative, web

Stadium Eats

app/website UX copy

Playworks

video, mobile/web UX copy, ambient

Phelps

on-site comms, video, social

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Xsolla

website copy, digital ads, ebooks

Wells of Life

video, UX copy, brand, email, blog

Arts for LA

print, activation, mobile game

Tesla Model 3

print, ambient, social

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