We show beef eaters an easy way to save a huge amount of water: eat less of that meat.

 

PRINT, AMBIENT, OUTDOOR, SOCIAL

Harvey Kaner, Los Angeles copywriter
Harvey Kaner, Los Angeles copywriter

Creative Direction: Harvey Kaner

Art director: Craig Allen

Copywriting: Harvey Kaner

Harvey Kaner, Los Angeles copywriter

Creative Direction: Harvey Kaner

Art director: Craig Allen

Copywriting: Harvey Kaner

PUBLIC POOL DECAL

Creative Direction: Harvey Kaner

Copywriting: Harvey Kaner

Outdoor Ad

We got the attention of beef eaters using the fast feeder's own colors and language.

Creative Direction: Harvey Kaner

Copywriting: Harvey Kaner

Social Media Ads


ALS's viral success touched a nerve about water waste. So these ads showed up when Californians viewed an Ice Bucket Challenge. They pointed out that the water wasted for ALS was a drop in the bucket compared to how much is used for beef production.

FACEBOOK ADS

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Sustainable Works

Ambient

 

 

5,000-GALLON WATER TRUCK TANK WRAP

Print Ads