We show beef eaters an easy way to save a huge amount of water: eat less of that meat.
PRINT, AMBIENT, OUTDOOR, SOCIAL
Creative Direction: Harvey Kaner
Art director: Craig Allen
Copywriting: Harvey Kaner
Creative Direction: Harvey Kaner
Art director: Craig Allen
Copywriting: Harvey Kaner
PUBLIC POOL DECAL
Creative Direction: Harvey Kaner
Copywriting: Harvey Kaner
Outdoor Ad
We got the attention of beef eaters using the fast feeder's own colors and language.
Creative Direction: Harvey Kaner
Copywriting: Harvey Kaner
Social Media Ads
ALS's viral success touched a nerve about water waste. So these ads showed up when Californians viewed an Ice Bucket Challenge. They pointed out that the water wasted for ALS was a drop in the bucket compared to how much is used for beef production.
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FACEBOOK ADS
Sustainable Works
Ambient
5,000-GALLON WATER TRUCK TANK WRAP
Print Ads