Xsolla

Video game industry leader Xsolla empowers 2,000+ global game developers and publishers to effectively manage, operate and drive more revenue for their games. Global revenue for the industry tops US$159B, with pre-Covid annual growth projected at 10%.

Clients include Fortnite, PUBG, Roblox, Twitch, Epic Games, Ubisoft and Steam.

Our Payments business unit accounted for ~85% of the company's revenue.

UX COPY, THOUGHT LEADERSHIP CONTENT, BLOG, LANDING PAGE, SALES SHEET AND DECK

B2B Website and Microsite

HOMEPAGE

Creative direction: Harvey Kaner

Copywriting: Harvey Kaner, Erin Nelson

PAYMENTS MICROSITE

Creating this user experience was a huge responsibility since 85% of Xsolla's revenue comes from its payments product.

Creative direction: Harvey Kaner

Copywriting: Harvey Kaner, Erin Nelson

Thought-leadership content

Positioning Xsolla as an industry leader means offering information only experts would have. These ebooks show video game developers and publishers what it takes to launch in a new market — and the value of Xsolla's partnership in expanding their global reach. Also how to boost their conversion rate and stop bleeding revenue due to payment fraud.

Creative Direction: Harvey Kaner

Copywriting: Harvey Kaner

ANTI-FRAUD CASE STUDIES

CIS MARKET EXPANSION

THAILAND MARKET LAUNCH

Blog Post and Landing Page

When Xsolla's ebooks are published, they're accompanied by a landing page to collect sales leads. Also organic social posts, paid banner ads and a blog post, which all drive to the landing page.

BLOG POST

Creative Direction: Harvey Kaner

Copywriting: Harvey Kaner