Xsolla

Video game industry leader Xsolla empowers 2,000+ global game developers and publishers to effectively manage, operate and drive more revenue for their games. Global revenue for the industry tops US$159B, with pre-Covid annual growth projected at 10%.

Clients include Fortnite, PUBG, Roblox, Twitch, Epic Games, Ubisoft and Steam.

Our Payments business unit accounted for ~85% of the company's revenue.

UX COPY, THOUGHT LEADERSHIP CONTENT, BLOG, LANDING PAGE, SALES SHEET AND DECK

 

B2B Website and Microsite

 

HOMEPAGE

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Creative direction: Harvey Kaner

Copywriting: Harvey Kaner, Erin Nelson

PAYMENTS MICROSITE

  

Creating this user experience was a huge responsibility since 85% of Xsolla's revenue comes from its payments product.

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Creative direction: Harvey Kaner

Copywriting: Harvey Kaner, Erin Nelson

Thought-leadership content

Positioning Xsolla as an industry leader means offering information only experts would have. These ebooks show video game developers and publishers what it takes to launch in a new market — and the value of Xsolla's partnership in expanding their global reach. Also how to boost their conversion rate and stop bleeding revenue due to payment fraud.

Creative Direction: Harvey Kaner

Copywriting: Harvey Kaner

ANTI-FRAUD CASE STUDIES

CIS MARKET EXPANSION

THAILAND MARKET LAUNCH

Blog Post and Landing Page

When Xsolla's ebooks are published, they're accompanied by a landing page to collect sales leads. Also organic social posts, paid banner ads and a blog post, which all drive to the landing page.

BLOG POST

Creative Direction: Harvey Kaner 

Copywriting: Harvey Kaner

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LANDING PAGE

Thai ebook landing page image - desktop.

Creative Direction: Harvey Kaner 

Copywriting: Harvey Kaner

Sales Resources

Effective tools for our business development team.

SALES SHEET

GENERAL SALES DECK

Creative Direction: Harvey Kaner 

Copywriting: Harvey Kaner

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Edmunds creative by Harvey Kaner

Edmunds

video, social, print, event

Fruit Vines

TV, mobile

Sustainable Works
print, ambient, outdoor, social

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Samsung

brand narrative, web

Stadium Eats

app/website UX copy

Playworks

video, mobile/web UX copy, ambient

Phelps

on-site comms, video, social

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Xsolla

website copy, digital ads, ebooks

Wells of Life

video, UX copy, brand, email, blog

Arts for LA

print, activation, mobile game

Tesla Model 3

print, ambient, social

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