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Launched a brand new loyalty program where every 4th footlong is FREE! It's called Sub Club. And the first rule of Sub Club is that you DO talk about Sub Club. We used performance marketing emails, pushes, texts and site content to let the world know how to earn free food. ​

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PERFORMANCE MARKETING

 

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Loyalty emails

Welcome email

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Purchase journey emails

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Subway Purch Journey - Substantial progress.jpg
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Engagement emails

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Copywriting: Harvey Kaner

Art Direction: Rhonda Gates

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Subway
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