California's more personal bank takes pride in its service and community involvement. We help them communicate that in an authentic way. And I'm not just a creative on the account, I'm also a customer.
Statewide in-branch campaign
Union Bank celebrates and supports inclusivity, diversity and equality for all.
In-branch media - tent card
In-branch media - video (storyboard - video being produced)
More in-branch media
Through a partnership, Union Bank is helping California families in need of high-speed internet and computer hardware get what they deserve.
Creative Direction: Steve Lee
Art Direction: Gustavo Cordova
Copywriting: Harvey Kaner