The honor was mine to work on one of the world's most prestigious finance brands.
All the email campaigns we developed used what Amex refers to as progressive marketing, which moves the conversation through the purchase funnel for customers. They also use performance marketing, which is business-speak for constant testing and optimizing.
EMAIL, DIRECT MAIL
Hilton Upgrade - Reminder email
Blue Card Preferred Upgrade - Awareness email
Blue Card Preferred Upgrade - Reminder email
Promo APR self-mailer bi-fold
Promo APR letter
Copywriting: Harvey Kaner