The honor was mine to work on one of the world's most prestigious finance brands.
All the email campaigns we developed used performance marketing, which moves the conversation through the purchase funnel for customers. It includes constant testing and optimizing.
The video script concepts we developed, below, were targeted at business customers. They explored how we could bring the new Business Blueprint digital platform to life. And showcase all the value Amex brings to business owners.
PERFORMANCE MARKETING, DIRECT MAIL, VIDEO SCRIPTS
Hilton Upgrade - Reminder email
Blue Card Preferred Upgrade - Awareness email
Blue Card Preferred Upgrade - Reminder email
Direct mail
Promo APR self-mailer bi-fold
Promo APR letter
:60 video script concepts
The videos we concepted targeted small business owners,
to get them fired up and feel how Business Blueprint
helps them thrive.
To see it.
To believe in it.
And to get excited to use it.
