After the financial meltdown, people hated banks. But not CapitalSource, which never borrowed taxpayer money.

ON-SITE COMMUNICATIONS, PRINT, ACTIVATION

 

 

On-site Communications

Harvey Kaner, Los Angeles copywriter

Creative Direction: Harvey Kaner

Copywriting: Harvey Kaner / Tom Rector

Art direction: David O'Connell

Print Ad

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Creative Direction: Harvey Kaner

Copywriting: Harvey Kaner

Activation

Older savers attend fancy events where there's dancing. Unless they're ballroom dancers, they might feel anxious there.

 

So we created the Bankers Ballroom, a free monthly event where customers, prospects and CS staffers can get some dance-floor skills and share an experience - getting closer than ever.

Creative Direction: Harvey Kaner

Copywriting: Harvey Kaner

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CapitalSource Bank