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After the financial meltdown, people hated banks. But not CapitalSource, which never borrowed taxpayer money.
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ON-SITE COMMUNICATIONS, PRINT, ACTIVATION
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On-site Communications
Creative Direction: Harvey Kaner
Copywriting: Harvey Kaner / Tom Rector
Art direction: David O'Connell
Print Ad
Creative Direction: Harvey Kaner
Copywriting: Harvey Kaner
Activation
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Older savers attend fancy events where there's dancing. Unless they're ballroom dancers, they might feel anxious there.
So we created the Bankers Ballroom, a free monthly event where customers, prospects and CS staffers can get some dance-floor skills and share an experience - getting closer than ever.
Creative Direction: Harvey Kaner
Copywriting: Harvey Kaner
CapitalSource Bank
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