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In one weekend with very little sleep, 80 of us came together to crank out an entire campaign for Playworks, a non-profit that evolves communities through play.
INTEGRATED CAMPAIGN
Animated Video
"Intro to Playworks"
Producer: Harvey Kaner
Copywriting: Harvey Kaner
Mobile App UX Copy
Playbook
This introduction plays when the user opens the app after downloading.
Copywriting: Harvey Kaner
Microsite UX Copy
Everything related to the app launch pointed here - where people could download Playbook and learn more about Playworks.
Copywriting: Harvey Kaner
Ambient
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PLAYGROUND CHALK STENCILS
Creative Direction: Harvey Kaner
Copywriting: Harvey Kaner
Copywriting: Harvey Kaner
Animated Infographic
How Playworks improves schools, by the numbers.
Playworks
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