Creative Direction: Harvey Kaner

Copywriting: Harvey Kaner

Print Ads

Pre-release long-form ad campaign for the fabled $35,000 Tesla. These ads detailed everything known about the car at the time.

Ambient

 

This outlet decal promotes the Model 3 in airports, coffee shops and other places where people charge their devices.

Social / Community Building

The Frunkytown forums give owners, reservation holders and enthusiasts a place to learn about the Model 3. There, they share their passion and wisdom - and get all charged up.

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Eco-conscious drivers want an everyday ride with a smaller carbon footprint. But most can't afford a luxurious Model S. That's where the Model 3 comes in.

PRINT, AMBIENT, SOCIAL

Tesla Model 3
Edmunds creative by Harvey Kaner

Edmunds

video, social, print, event

Fruit Vines

TV, mobile

CapitalSource Bank

on-site comms, print, activation

Samsung

brand narrative, web

Stadium Eats

app/website UX copy

Playworks

video, mobile/web UX copy, ambient

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Phelps

on-site comms, video, social

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Sustainable Works
print, ambient, outdoor, social

Wells of Life

video, UX copy, brand, email, blog

Arts for LA

print, activation, mobile game

Tesla Model 3

print, ambient, social

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