Creative Direction: Harvey Kaner
Copywriting: Harvey Kaner
Pre-release long-form ad campaign for the fabled $35,000 Tesla. These ads detailed everything known about the car at the time.
This outlet decal promotes the Model 3 in airports, coffee shops and other places where people charge their devices.
Social / Community Building
The Frunkytown forums give owners, reservation holders and enthusiasts a place to learn about the Model 3. There, they share their passion and wisdom - and get all charged up.
Eco-conscious drivers want an everyday ride with a smaller carbon footprint. But most can't afford a luxurious Model S. That's where the Model 3 comes in.
PRINT, AMBIENT, SOCIAL