In Los Angeles County, school budgets keep getting cut. And one of the first places district supervisors always look to cut is art. They don't realize how important the arts are to creating productive members of society. So we educated them.
PRINT, ACTIVATION, PARTNERSHIP/SOCIAL
Creative Direction: Harvey Kaner
Copywriting: Harvey Kaner
These ads give solid reasons why people need to fight really hard to keep arts education in schools.
Arming city council and school board members with reasons why they should fight for arts education can be tough - they're bombarded daily with calls, emails and meetings.
So we get them out to give them some art they can't ignore.
Disney Hall blocks most distracting calls and texts. A perfect place for an immersive showcase of what the arts mean to students and why they're crucial.
To greet guests
Student work in the lobby. Phone signals start to get iffy.
Each piece explores the idea of transformation through art.
Social Game Partnership
Here's a promotion where people earn money for arts education by playing "Draw Something." Then they share the goodness, encouraging their Facebook friends to play, too.