In one weekend with very little sleep, 80 of us came together to crank out an entire campaign for Playworks, a non-profit that evolves communities through play.

 

INTEGRATED CAMPAIGN

Animated Video

"Intro to Playworks"

Producer: Harvey Kaner

Copywriting: Harvey Kaner

Mobile App UX Copy

 

 

Playbook

This introduction plays when the user opens the app after downloading.

Copywriting: Harvey Kaner

Microsite UX Copy

 

Everything related to the app launch pointed here - where people could download Playbook and learn more about Playworks.

Copywriting: Harvey Kaner

Ambient

PLAYGROUND CHALK STENCILS

Creative Direction: Harvey Kaner

Copywriting: Harvey Kaner

Copywriting: Harvey Kaner

Harvey_HK_Logo_Black_OL_f.png

Animated Infographic

 

How Playworks improves schools, by the numbers.

Playworks