In one weekend with very little sleep, 80 of us came together to crank out an entire campaign for Playworks, a non-profit that evolves communities through play.

 

INTEGRATED CAMPAIGN

Animated Video

"Intro to Playworks"

Producer: Harvey Kaner

Copywriting: Harvey Kaner

Mobile App UX Copy

 

 

Playbook

This introduction plays when the user opens the app after downloading.

Copywriting: Harvey Kaner

Microsite UX Copy

 

Everything related to the app launch pointed here - where people could download Playbook and learn more about Playworks.

Copywriting: Harvey Kaner

Ambient

‚Äč

PLAYGROUND CHALK STENCILS

Creative Direction: Harvey Kaner

Copywriting: Harvey Kaner

Copywriting: Harvey Kaner

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Animated Infographic

 

How Playworks improves schools, by the numbers.

Playworks
Edmunds creative by Harvey Kaner

Edmunds

video, social, print, event

Fruit Vines

TV, mobile

CapitalSource Bank

on-site comms, print, activation

Samsung

brand narrative, web

Stadium Eats

app/website UX copy

Playworks

video, mobile/web UX copy, ambient

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Phelps

on-site comms, video, social

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Sustainable Works
print, ambient, outdoor, social

Wells of Life

video, UX copy, brand, email, blog

Arts for LA

print, activation, mobile game

Tesla Model 3

print, ambient, social

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