Edmunds
Save 3 hours UNPLUG
Save 3 hours RIBBON
Car Shopping Made Easy v1
Car Shopping Made Easy v2
Part of the massive U.S. retail auto industry valued at US$232B, Edmunds arms car shoppers with the info they need to buy smarter. And with the listings and resources that help them choose the car that's best for them.
These campaigns for the leading car research and shopping site showed car shoppers how easy it is to shop, buy and lease a car on Edmunds.
VIDEO, SOCIAL, PRINT, EVENT
B2C Videos
ONLINE LEASING ADS
Copywriting: Harvey Kaner
These next campaigns also got attention:
on social, in Automotive News - the industry's most-read publication, and on the Edmunds site.
SOCIAL, PRINT
Social Media Ads
Edmunds editors pen the best articles in the business, featured on the site and on social media pages. So we wanted images to cleverly convey what the articles were all about. Here are some for alternatives to the dreaded minivan, and below, about the glory of pickups.
Creative Direction: Harvey Kaner / Benny Gee
Art Direction: Benny Gee
Copywriting: Harvey Kaner
Creative Direction: Harvey Kaner / Angelina Altobano
Art Direction: Angelina Altobano
Copywriting: Harvey Kaner
Automotive News Print Ads
We created ads that stood out in the auto trade's top publication, and highlighted how our tools boosted dealer sales.
COVER WRAP AD
INSIDE FLAP
Creative Direction: Harvey Kaner / Rachel Holmes
Art Direction: Rachel Holmes
Copywriting: Harvey Kaner
Art Direction: Benny Gee
Copywriting: Harvey Kaner
Creative Direction: Harvey Kaner
Art Direction: Rachel Holmes
Copywriting: Harvey Kaner
Art Direction: Benny Gee
Creative Direction: Harvey Kaner
Art Direction: Benny Gee
Copywriting: Harvey Kaner
Sponsorship Event Print Ads
Edmunds' dealer partners often sponsored local nonprofits. So we were asked us to show these orgs some love, too. This usually meant we got an ad in event programs.
Art Direction: Angelina Altobano / Benny Gee
Copywriting: Harvey Kaner
Event Ad / Signage
These were for Auto Mobility, an event about tech, car selling and the future.
Creative Direction: Harvey Kaner
Art Direction: Benny Gee
Copywriting: Harvey Kaner
