In Los Angeles County, school budgets keep getting cut. And one of the first places district supervisors always look to cut is art. They don't realize how important the arts are to creating productive members of society. So we educated them.

 

PRINT, ACTIVATION, PARTNERSHIP/SOCIAL

Creative Direction: Harvey Kaner

Copywriting: Harvey Kaner

Print Ads

 

These ads give solid reasons why people need to fight really hard to keep arts education in schools.

Activation

 

Arming city council and school board members with reasons why they should fight for arts education can be tough - they're bombarded daily with calls, emails and meetings.

 

So we get them out to give them some art they can't ignore.

Disney Hall blocks most distracting calls and texts. A perfect place for an immersive showcase of what the arts mean to students and why they're crucial.

STUDENT POETS 

To greet guests

JURIED EXHIBIT

Student work in the lobby. Phone signals start to get iffy.

PERFORMANCE ART

Each piece explores the idea of transformation through art.

ORCHESTRAL PERFORMANCE

Social Game Partnership

 

Here's a promotion where people earn money for arts education by playing "Draw Something." Then they share the goodness, encouraging their Facebook friends to play, too.

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Arts for LA
Edmunds creative by Harvey Kaner

Edmunds

video, social, print, event

Fruit Vines

TV, mobile

Sustainable Works
print, ambient, outdoor, social

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Samsung

brand narrative, web

Stadium Eats

app/website UX copy

Playworks

video, mobile/web UX copy, ambient

Phelps

on-site comms, video, social

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Xsolla

website copy, digital ads, ebooks

Wells of Life

video, UX copy, brand, email, blog

Arts for LA

print, activation, mobile game

Tesla Model 3

print, ambient, social

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